Market Segmentation Essay

An organization cannot satisfy all the needs and wants of all the consumers. Therefore, Market is divided into different segments so an organization can focus on the needs and wants of the specific consumers who share similar needs and demonstrate similar buyer behavior. In the world, there are different types of buyers with their own needs and behavior. Segmentation is the process to match groups of the purchasers with same needs and wants. Market segmentation: The division of a market into different groups or the process of splitting customers in a market into different groups or segments, within which customers show similar buying behavior and share a similar level of interest in the same set of needs and wants satisfied by a marketer is called Market segmentation. Reasons for segmentation of market: The reason for segmenting a market is to allow your marketing program to focus only on the segment that is most likely to buy your offering. Market segmentation makes possible how to use marketing mix for different target markets. A company is then able to determine which groups of customers are best suited to serve and which product and service offers will meet the needs of the customers and will satisfy them. Therefore, the main objective of segmentation must be how to win and retain the customers you want to serve. If the segmentation process is done properly then it will insure the maximum return for your marketing and sales expenditures, depending on what you are selling and whether you are selling your offerings to individual consumers or a business. Levels of Market Segmentation †¢Segment Marketing †¢Individual Marketing †¢Niche Marketing †¢Local Marketing Segment Marketing: Dividing the market into different segments on the basis of homogenous need. Segmented on basis of broad similarity with regard to some attributes. Segmentation is also sometimes identifying, capturing & retaining potential new markets. Individual Marketing: Extreme marketing in which marketers focus on individual customers. Keep track of individual tastes & preferences of individual customers. Many companies are approaching individuals through e-mails to promote their products. Niche Marketing: Marketer’s effort to position their product or service in smaller markets that have similar attributes and have been neglected by other marketer. Segment further divided into sub segments to cater unsatisfied needs of small group is called as niche. Local Marketing: Marketers offer customized products to suit the local markets. McDonalds introduced â€Å"Muslimized† or â€Å"Arabic† products such as Big Mac, Halal Chicken, Mac Arabia, and more†¦ Variables to Segment the Market: There are a number of segmentation variables that allow an organization to divide their market into homogenous groups. These variables will be discussed briefly below: †¢Geographic †¢Demographic †¢Psychographic †¢Behavioral Geographic segmentation It is based on regional variables such as region, climate, population density, and population growth rate. Geographic segmentation divides markets into different geographical areas. Marketers use geographic segmentation because consumers in different parts of world vary in characteristics and behaviors. An area can be divided by the town, the region or the country. If you are an organization working on a global scale you may divide by global regions such as Europe, North America, South America, Asia and Africa. Example: McDonalds globally, sell burgers aimed at local markets, for example, They also offer vegetable burgers in India due to lots of vegetarians and burgers are made from lamb in India rather than beef because of religious issues also. In Mexico more chili sauce is added and so on. In Muslim countries halal food is offered. In Arabic countries Arabic food is offered like Mc Arabia. Demographic Segmentation It is based on variables such as age, gender, ethnicity, education, occupation, income, and family status. Demographics originate from the word ‘demography’ which means a ‘study of population’. The population can be divided into age, gender, income, and family lifecycle amongst other variables. As people age their needs and wants change, some organizations develop specific products aimed at particular age groups. Gender segmentation is commonly used within the cosmetics, clothing and magazine industry. Income segmentation is another strategy used by many organizations Products and services are also aimed at different lifecycle segments. Examples: ïÆ'ËœFor different age groups: Nappies for babies, toys for children, clothes for teenagers and so on. Introduction of Maxim, (www.maxim-magazine.co.uk)A male lifestyle magazine covering male fashion, films, cars, sports and technology. Psychographic Segmentation: oIt is based on variables such as values, attitudes, opinions, interests, personality and lifestyle. oIt is used highly in the hospitality industry oVALS (Values And Lifestyles) Principle Oriented- principles or beliefs rather than feelings, events, or desire for approval. Status Oriented- status or other people’s actions, approval, or opinions. ï‚ §Action Oriented- action prompted by a desire for social or physical activity, variety, and risk taking. Behavioral Segmentation: It is based on variables such as usage rate and patterns, price sensitivity, brand loyalty, and benefits sought. It refers to why people purchase a product or service. How will the product enhance their overall lifestyle? Occasion is another variable. When should a product be purchased? Occasion segmentation aims to increase the ‘reason to buy factor’ and thus increase sales. Usage rate divides customers into light, medium and heavy users. Heavy users obviously contribute more to turnover then light or medium users, the objective of an organization should be to attract heavy users who will make a greater contribution to company sales. It is based on benefits people seek when buying a product. It is based on Total satisfaction from a service rather than individual benefits. Examples: When someone is going out to dinner McDonalds and local restaurant will not come in the same breathe for choices of where to go. When purchasing a computer the benefit sought will be of ‘ease of use’. ïÆ'ËœThe demand for turkeys increases during Christmas, flowers and chocolates on mother’s day and so on.

The Advantages of Study Habits on the Performance of the Students

Study habits are the ways that you study the habits that you have formed during your school years. Study habits can be good ones, or bad ones. Good study habits include being organized, keeping good notes, reading your textbook, listening in class, and working every day. Bad study habits include skipping class, not doing your work, watching TV or playing video games instead of studying, and losing your work. Study habits are the ways that you study the habits that you have formed during your school years.Study habits can be good ones, or bad ones. Good study habits include being organized, keeping good notes, reading your textbook, listening in class, and working every day. Bad study habits include skipping class, not doing your work, watching TV or playing video games instead of studying, and losing your work. It means you are not distracted by anything; you have a certain place to go where it is quiet everyday where you study and do homework. Basically it means that you are doing t he best you can to get the grades you want. It means you are not distracted by anything; you have a certain place to go where it is quiet everyday where you study and do homework.The manner with which you consistently use to study for school or college or even for next day lesson plans if you're a teacher. Study Habit of every student is one of the most important factors that affect his or her understanding regarding a certain subject. It means, if a student possesses poor study habits, she has a greater chance of getting failing grades, if compare to a student’s who has a good study habit. But â€Å"habit† as it was defined from the Introduction to Psychology, means â€Å"a learned, or fixed way of behaving to satisfy a given motive†.By this definition alone, we can say that the person involves is the one making or forming his own habit. Maybe, habits can be affected by outside interference like his environment, his attitude toward his comparisons, his teachers and the books and reading materials around him, even the place where he study and other factors which influence the concentration of a students to effectively understand his lessons, and to pass his mind to discipline himself and form to himself the proper study habits which he knows he really needed.

Electronic Medical Record Adoption Coursework Example | Topics and Well Written Essays - 250 words

Electronic Medical Record Adoption - Coursework Example It is apparent that hospitals are facing shortage of nurses and the adoption of technological devices will facilitate faster service provision. Health delivery will also become efficient if hospitals adopt EMR and CHIN because of the reduced operational costs. This arises when the hospitals invest in the devices that perform without mechanical breakdown problems (Sridhar, 2013). This saves on the overtime labor expenditures consumed by the staffs who attend to patients after the normal hours. Another benefit derived from the adoption of EMR and CHIN is that there are chances of decreasing errors within the medical practice (Sridhar, 2013). The management of the EMR is appropriate if the staffs are prone to making mistakes in their practice. In this regard, the adoption of the EMR and CHIN ensures that the health care practice is accurate and efficient for processing patient billing details (Sridhar, 2013). This facilitates that acquisition of other resources that help in administering services to the patients without fraud or fund shortage

Law,Ethicsand globaisation Essay Example | Topics and Well Written Essays - 2500 words - 1

Law,Ethicsand globaisation - Essay Example , Tamanaha submits, â€Å"was the reflection of the divine order consistent with the good that intended to eliminate injustice and prevailed stability within society.† (2004: p 9) The same is applied with the present day legal systems prevailing in various regions of the world that have been articulated for the best interests of general public; fire safety law of the UK is also among such legal frameworks. Fire Safety Order 2005 UK: Fire Safety Law has been introduced for the security of the people from being victim to the breaking of fire, and training them regarding taking up immediate measures in order to avoid the grave consequences of the sudden fire eruption. â€Å"The purpose of the Fire Safety Act is to educate and encourage persons and communities to apply the principles of fire safety so as to prevent fires, preserve human life and avoid unwarranted property loss due to the destructive forces of fire.† (2002, c. 6, s. 2) Fire safety law encompasses commercial and business areas, which does not apply on residential areas of society. Fire Safety Order 2005 applies on the employer of some business premises, self-employed individuals having control of the premises, and organisations responsible for the maintenance of some specific building, area or premises. In addition, the law is also applied on the managers, executives, employees and persons responsible for look after of the premises. Sec 3 (a) and (b) define the responsible persons within a business place accountable for fire fighting and controlling. According to the provisions of law a responsible person means: Hence, the UK law delegates the entire powers to the private entrepreneur and state is somewhat free from fire prevention responsibilities. But it does not mean that the state stands as indifferent from the afflicted area altogether. On the contrary, it is the state that performs its obligations on the basis of assessment made by the responsible person defined in FSO. In addition, Section 4 of

Europe Leading Airline Company Ryanair Essay Example | Topics and Well Written Essays - 3000 words

Europe Leading Airline Company Ryanair - Essay Example The bargaining power of suppliers is very high as the number of aircraft manufacturer and oil suppliers are very less in the market. Availability of proper airports is also very important for this industry. However, airports bargaining power is quite low as they depend on aircraft companies. The bargaining power of customers is very high as they have many airline service providers to choose from. The barrier entry of airline industry is quite high as it requires heavy investments and technical expertise. The airline is the fastest mode of transportation for overseas and long-distance travel. No other substitute can match the service of the airline industry. Competition among existing rival is the most import factor in this industry. The rivals are competing with each other for increasing their market share. In European Union, Lufthansa, Ryanair, Easy jet etc are leading airline companies. Â  Ryanair provides low cost and high-quality airline services to its customers. It places customer satisfaction above all other priorities. The decision-making process is primarily centered on concerns regarding ways to provide higher customer services. Fleet planning, airline fare, fleet scheduling etc are some of the chief aspects of Ryanair’s effective decision-making process. Â  Decision-making approach can be defined as the strategic approach of an organization. Ryanair’s management team aims to follow ‘rational decision-making approach’. The rational decision-making approach is an ongoing and dynamic process. This approach helps to identify the underlying problems and to find relevant solutions (Kroon, 1995 p.187). For example, in 2004, when the company was passing through a financial crisis, rational decision-making approach not only helped it to overcome it but also paved the path for growth. Â  

Effects of Water Pollution on the Environment Research Paper

Effects of Water Pollution on the Environment - Research Paper Example The emissions from the vehicles contribute much in the production of carbon emissions. Water pollution can be seen as the part of the pollution. Most of the creatures are found in the sea, oceans, rivers and streams and most part of the world is covered with water. Most of water present in the world is saline and thus undrinkable for the humans. Only 2.5% of the world’s water resources are fresh and available of the human utilization (nlm.nih.gov, 2012). Water pollution is a broad term that is used to depict the pollution related to the saline as well as fresh water resources. Water resources have much influence on maintaining the environment of the world. It is a fact that oceanic occurrences have much influence on the environment of the world as oceans are the producers of oxygen and maintain the temperature and humidity that are essential for the environment and human life. Pollutants produced by the humans are diverted to the water bodies like the rivers, streams, oceans a nd seas. Pollution penetrate the water bodies directly and indirectly that contaminate the water and make the water bodies incompatible for the creatures to stay alive in. Most of the pollutants are less bio degradable and maintain existence in the bodies of the marine creatures that comes in the food cycle of the humans. A news article informs that mercury is found in the fish that conforms that the most pollutants remain in the bodies of the marine creatures. Direct pollutant that are directed towards the water bodies are industrial wastes, wash over of industrial waste, oil waste, city sewage waste, chemical waste, waste released from ships and ship wreckage wastes. These types of wastes penetrate the water bodies and endanger the sensitive marine plant and animal species. On the other hand, the pollutants from the industries prevent the atmospheric oxygen from entering the water. Oil residue over the top of the water is the example of such pollutants that restrict atmospheric ox ygen from entering the water. On the other hand, the residues from the chemical industry including bleach that is mostly utilized in the textile manufacturing and washing is dropped into the water bodies that also restrict the oxygen from being entering the water bodies. If the water has no oxygen, no creature can survive in the water. The indirect pollution is the type of pollution that is not directly or willingly diverted to the water bodies. The aerosol emissions from the factories and vehicles move towards the seas and oceans and the particles and emissions are absorbed by the water that pollute the water and become a constant danger for the marine creature. The major reason of the motion of the particles towards the oceans seas and lakes is to obey the law of diffusion that states â€Å"diffused particles move from the region of higher concentration to the region of lower concentration†. In case of aerosol particles are in the region of higher concentration, which are m ostly cities, and industrial hubs, where as the regions of lower concentration are the oceans and seas. The green house emissions dissolve into the water and penetrate into the bodies of the marine creatures. Some of the most affected marine animals are the oceanic plants, fish species and particularly microscopic plants that contribute much in providing the food for the marine creatures. The most significant impact of the water pollution is the scarcity of water in major regions of the world. In

Select one country from the list below and evaluate the contribution Essay

Select one country from the list below and evaluate the contribution that remote sensing could make to measuring and monitoring - Essay Example Amongst the eight distinct MDGs, MDG 7 deals with environmental sustainability and is measured through a set of 10 indicators. The task of preserving the environment is extremely important for the achievement of other MDG goals such as education, economic development, equality and healthcare. For instance, Azmi (2010) notes that over a quarter of the epidemics and diseases reported worldwide result from environmental factors. Over 35% of all deaths in third world countries are caused from environmental disturbances. According to Hassan (2004), MDG 7 is sometimes misunderstood for its context and broader outlook and criticized for being disconnected from other issues such as farming and healthcare that seem to affect the poor. Bradford (2005) says that this is however not true since numerous studies have concluded that most of these problems are a direct result of environmental exploitation and the lack of sustainable practices and strategies to counter this decline. Researchers like Faure (2009) have carried out extensive studies on environmental impact and have concluded that most environmental disasters result from and are often accelerated by massive environmental degradation. For example, countries like Jordan are facing acute water shortage, energy deficiency and climate change due to rapid desertification of the countryside and global warming. Within the context of poverty reduction, environmental sustainability plays a pivotal role due to their widespread dependence on non-renewable sources of energy and unsustainable environmental practices. Wagstaff (2010) argues that the major obstacle to developing any environmental strategy is the measurement of the current trends in the local environment and cites the importance of technologies like remote sensing in monitoring any related initiatives. With over 65% of the population dependent on fisheries, agriculture and minerals, Jordan is a nation that is highly dependent on the environment for its economic gro wth (Mays, 2009). Thus, devising and tracking any environmental strategy for the country needs a holistic and wholesome approach and cannot rely on a person-to-person methodology. Remote sensing, the science of acquiring information on a geographical region from aerial satellites, encompasses numerous technologies that are capable of measuring anything from meteorology and terrain (minerals and other natural resources) to deforestation and desertification. This paper therefore describes the role of remote sensing in monitoring and measuring progress towards the MDG 7 in Jordan. Role of Remote Sensing The metrics and targets specified under MDG 7 help in determining the amount of conservation of a resource. In the case of Jordan, indicators 7.1 and 7.5 have been used to evaluate the total amount of land covered by forests and the percentage utilization of water resources available within the country (Joseph, 2010). While these indicators provide critical insights into a regionâ€℠¢s environmental stability, these resources are so widespread and diverse that it becomes to measure these metrics at the national level. Resources such as water and natural resources are also harnessed from underground sources and are highly difficult to estimate based on simple physical observation of the area. Moreover, ecosystems and inherent ecological processes are so intricate that it becomes difficult to use simple parameters to

Sassoon siegfried Essay Example | Topics and Well Written Essays - 1000 words

Sassoon siegfried - Essay Example Ths history books r concrnd with th Grt Wr nd how popl djustd to diffrnt circumstncs during tht priod. D Brnirs nd Sssoon hv diffrnt viwpoints nd thir writings diffr from ch othr. DBrnirs' dscriptions of wr is xcruciting, ll too rl, s th uthor tks th rdr to th y of th cyclon to xplin how good mn bcom trnsformd into morl nimls nd t th sm tim los thir souls. This is th rl horror to wr, th dstruction of th dignity tht humns r trying to striv for. nd thus th book is cvt to ll ldrs to think mor dply bout th full rmifictions of rushing off to wr. Th min chrctr of th book is Cptin Corlli who is th snior Itlin officr in villg on n occupid Grk Islnd. His humnity rchs byond indignous hostility. Th Itlin rmy occupis th islnd first, nd th Itlins hv rltivly sy-going rltionship with th islndrs. cntrl chrctr is n Itlin cptin, ntonio Corlli, who plys th mndolin. Th othr min chrctrs r young womn, Plgi, hr fthr, Dr. Inns, locl doctor who is tching his dughtr ll bout hrbl mdicins, nd Plgi's boyfrind, Mndrs, Grk prtisn fighting th Grmns. In his book Louis D Brnirs dscribs Dr Inns s vry ddictd to his job "Dr Innis hd njoyd stisfctory dy in which non of his ptints hd did or got ny wors..."( Louis D Brnirs ). Whn th cptin is injurd nd is trtd by th doctor h mts Plgi, nd thy fll for ch othr. This mks for complictd sitution, sinc th two r on opposit sids in th wr nd sinc Plgi is nggd to th prtisn, Mndrs. Things gt vn mor complictd whn th Grmns rriv nd put n nd to th sy-going rltionship btwn th islndrs nd th occupirs. s wll s bing profound story bout humn rltionships, this is lso wr story, nd th uthor shows us how popl r trnsformd by wr. Through th cptin nd his Grk finc, it is finly xprssd ffirmtion of th humn spirit. Th moving runion in old g is crtinly for th lchrymos. Yt, in ssnc, Cptin Corlli mbodis blk honsty which is th vry ntithsis of sntimntlity, nd which mks d Brnirs' ultimt ffirmtion of humnity ll th mor powrful for bing so vidntly hrd-won. Oddly nough, his rdrs sm to rcogniz this mor clrly thn h dos himslf: if thr's on thing tht nnoys vryon bout th book, it's th nding - by dlying th ultimt runion of Plgi nd th cptin for 50 yrs, d Brnirs sms to btry n uncrtinty s to whthr his rsolution hs bn truly dsrvd. Still, it coms in th nd. Indd, it is strng to rd novl so full of pin, which nvrthlss lvs on with such strong sns of joy. Myb its succss, for tht vry rson, should itslf b considrd lif ffirming on. D Brnirs smlssly mixs brod comdy with grphic dscriptions of suffring or violnc, tndr pisods nd visionry flights of fncy. His book is lso highly sxd, bwdy nd stiricl. Cptin Corlli's spcil kind of historicl romnc ws, howvr, somthing of dprtur from his rlir novls' full us of 'mgic rlism'. Sigfrid Sssoon rmins mong th bst known soldir pots of th Grt Wr of 1914-18. Mmoirs of n Infntry Officr, th bst known of his wr mmoirs, ws first publishd in 1930. Mmoirs of n Infntry Officr is th scond volum of Sigfrid Sssoon's fictionlizd utobiogrphy. Th first nd third volums r Mmoirs of Fox-Hunting Mn, nd Shrston's Progrss, rspctivly. Whn this book ws first publishd in 1930, th vrg rdr my not hv rcognizd Shrston s n unrlibl nrrtor, but upon scond rding, much of wht th nrrtor tlls us grows in irony. Ths lins from 'Convlscnc' r typicl of th gm h plys with th rdr: "Bsid th bd thr ws bowl of whit lilc nd Bibl. Opning it t rndom to try my luck, I put my fingr on th following vrs from th Pslms: 'Th words of his

Medieval Archetypes Utilized in Hamlet Essay Example for Free

Medieval Archetypes Utilized in Hamlet Essay Hamlet by William Shakespeare is a complex play because of its multiple dimensions. Upon dissection, the influence of other works can be observed in it. One of the most prominent of these works is the York Fall of Man. This particular play is a very poor remake of the book of Genesis in the bible. However, William Shakespeare utilizes the medieval traditions exemplified in the Fall of Man to create the characters in Hamlet. For example, Hamlets mother, Queen Gertrude, shows an uncanny parallel to Eve from the Fall of Man. Gertrudes behavior and characteristics fall under the archetype presented in the rendition of Genesis. Eve can be described as: gullible, naà ¯Ã‚ ¿Ã‚ ½ve, accidentally rebellious, trusting, curious, manipulated, and egocentric. These same traits can be used to identify Gertrudes personality as well. In part three of the Fall of Man, Satan, in the form of the worme, is trying to convince Eve to rebel against God by eating the forbidden fruit. The worme claims that it will make her omnipotent. When Eve questions Satan, he replies, Why trowes thou nog[h]t me?/ I wolde by no- kynnes ways/ Telle nog[h]t but trouthe to the[e] (pg 270, line 75). In perhaps one of her most naà ¯Ã‚ ¿Ã‚ ½ve and gullible moments, Eve responds, Than wille I to thy teching traste,/ and fange this frute unto oure foode (78). Likewise, in Hamlet there is a moment that closely mirrors this. When King Claudius and Polonius decide to spy on the interaction between Hamlet and Ophelia, Claudius tells Gertrude to leave even though it is her son. She only answers, I shall obey you (III,I, 42). These two quotes show the extent to which both Eve and Gertrude have been manipulated by their curiosity and weakness. Eve only wanted to know if the fruit contained a certain power and Gertrude was interested in her sons apparent madness yet both women put aside independent thinking and oblige the villain. Later in the Fall of Man, Eve brings the forbidden fruit to Adam saying A worme has done me for to witte/ We shalle be as goddis, thou and I,/ If that we ete/ Here of this tree (91). Then in Hamlet, Gertrude asks her son, Have you forgot me? ( III, IV, 16). She is essentially asking if Hamlet has forgotten whom he is speaking to. In the Fall of Man, Eve portrays egocentric qualities. When she discovers the power of the fruit, she suddenly desires to share it with Adam so that they might be god- like together. She wants to be all knowing and powerful, so when she sees the chance she takes it. Gertrude is self-centered as well. She doesnt want to lose her standing as queen when her husband dies so she marries his brother not even two months following his passing. When Hamlet confronts her on her actions she retorts with anger that he would dare speak to her in that manner. Both Gertrude and Eve have a mental self image of themselves that is better than what others perceive them as and both women strive to maintain/ improve that image. Gertrudes character directly parallels that of Eve in respect to characteristics and traits. They are both archetypal characters but the resemblances are eerie. The women both end in similar manners as well. Eve eats the forbidden fruit and guarantees her banishment from the Garden of Eden. Gertrude drinks the poison and ensures her own death. The characters have too many similarities to be dismissed as coincidence. Ergo it can be stated with a level of confidence that William Shakespeare utilizes the medieval traditions outlined in the Fall of Man to write Hamlet. Works Cited Medieval Drama. Ed. David Bevington. Boston; Houghton Mifflin Company, 1975 Hamlet. William Shakespeare. Ed. Louis Wright. Virginia Lamar. New York; Simon Schuster Inc, 1958

Current Event on India Essay Example for Free

Current Event on India Essay India is seeking information from China as to why their balance of trade is so skewed. China has been exporting to India far more than it has been importing. This scenario has been reflected globally, with many countries wondering why China has reduced their imports so much. China has also put a ban on Indian Iron Ore, their main export, causing more tension between the new countries. China professes to be increasing their trade annually, pulling them out of the worldwide recession, but many economists and financial experts, including some within China itself, are skeptical as to the legitimacy of these statements. This article relates to our international economics unit that we just completed. China has put a ban on iron ore and slackened their rate of import of Indian goods, causing a problem in their balance of trade. The article was easy to follow and understand due to the lesson that we just completed on trade barriers. The article also shows how government as well as business has a role in promoting trade and controlling the amount of trade that occurs between specific countries. I feel that China is being unfair to India by not granting them the information that they request. Refusing to trade with a country is one thing, but severely reducing trade without an explanation is uncalled for and suspicious. Their decisions regarding imports and exports affect a massive part of the world economy because of their economic strength. Their ban on Iron Ore from India is specifically detrimental to India’s balance of trade because of its dependency on the demand for iron ore as an export. With China being one of its largest consumers, this severely impedes India’s development. As an Indian economic analyst, I would be seriously questioning China’s intentions after this move.

Cadbury Business Analysis

Cadbury Business Analysis Cadbury, a brand well known and loved by millions around the world, had a very humble beginning. It began with the opening of a grocers shop in Ball Street, Birmingham in the year 1824 by John Cadbury. This grew to become the most recognisable brands in the world. In most parts of the world just the word Cadbury symbolises chocolate. John who as a young Quaker was against alcohol sold tea, coffee, cocoa and drinking chocolate at his shop at the beginning, later he started producing cocoa and chocolate. After few years his brother Benjamin joined and later they got a Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Later when John Cadbury retired his sons Richard and George took over the company. They thought the company could not survive in the dirty conditions of the city and were egger to move it out of Birmingham, they setup a factory 4 miles from the city and had a concept in mind which was factory in garden, to provide hygienic working environment for their emp loyees, the factory had opened in the year 1879. The Cadbury brothers had named it Bournville. There was a rapid increase in the work force of the company by late 1880s and the factory was expanded. The first ever Cadbury chocolate bar was launched in the year 1897 and their famous brand Cadburys Dairy milk began in the year 1905. By the end of the 1930s Cadbury had become the 24th largest manufacturing firm in the Britain. The Cadbury brothers believed that all human beings should live in peace and should be treated properly, which lead to the building of houses, schools and many other things for the community for which the Bournville Village Trust was set up George Cadbury. Then in the year 1969 the Cadbury brand merged with Schweppes to form Cadbury Schweppes, after this merger there was no owner from the Cadbury family till date. In the year 2008 Cadbury and Schweppes were demerged separating its confectionary and drinks business. Recently on February 2, 2010, Cadbury became part of Kraft Foods, the American giant in confectionery, food, and beverage. Source: (http://news.bbc.co.uk/1/hi/england/8467489.stm, http://news.bbc.co.uk/1/hi/england/8411696.stm). 2. Micro Environment:  SWOT Analysis 2.1 SWOT: A SWOT analysis allows managers to focus clearly on the meaningful strengths (S) and weaknesses (W) in the firms internal environment and opportunities (O) and threats coming from outside the firm, the external environment. A SWOT analysis enables a firm to develop strategies that make use of what the firm does best in seizing opportunities for growth while at the same time avoiding external threats that might hurt the firms sales and profits. So below I have done I SWOT analysis of Cadbury (Solomon, Marshall, Stuart, Barnes, Mitchell Marketing Real people, Real decisions, First European Edition Page 66). Strengths Cadbury is worlds top most chocolate provider which has international reputation. Cadbury is well know and easily identifiable brand among. Cadbury is well known force in marketing and distribution strategies that is one of the reasons for it being the world leaders of chocolate industry. Users are assured about the qualities of the brand. The strength of Cadbury lies in Dairy milk. Which is the most sold chocolate in Indi Cadbury has adjusted itself to all the custom around the world according to the market. Cadbury is a leader in innovation and has established brand name, and has strong competence in manufacturing. Cadbury has a advantage as it has understanding of consumer in the segment of chocolate, candy and chewing gum. With 9.9% of global market share Cadbury is the largest confectionery in the world. Weaknesses The competitors of Cadbury e.g. Nestle  have a very diverse product portfolio, where as it only depend on the confectionery and beverage market, where as its competitors can use profits from other areas of the business. Cadbury doesnt have great international experience like its other competitors; it has traditionally been strong in United Kingdom Europe only. New to America, it possibly lacks the understanding of the new emerging markets compared to competitors. Threats Worldwide there has been an increase in demand for cost environment, particularly for energy, packaging, sugar and transport. Global supply chain in low cost locations. There is competitive pressure from other brands in the market, nationally and globally. Over aggressive promotion and price activity by its competitors there is a possible price war in all developed markets. Social concerns, rise in obesity and consumers obsession with calorie count. Nutritional and healthier lifestyles is very much affecting demand for core products of Cadbury. Opportunities The opportunities lie in new markets, i.e. developing countries and emerging markets like China, Russia, India and other Asian countries where populations are growing, the wealth of consumer is increasing and there is a high demand for confectionery products. The market of confectionery highly characterized by a degree of acquisition and merger activity in recent past. There are opportunities to increase the share through specific acquisitions. The main key for survival in the Fast Moving Consumer Goods (FMCG) market is increasing efficiency and cost reduction. Cadburys Fuel in Growth  and cost efficiency of programmes seeks to bring huge cost savings by, Moving production to countries with low costs, where the raw materials required and labour cost is cheaper, reduce internal costs and use supply chain efficiently, global out sourcing and procurement, and wise investment in Research Development. Innovation is the most important and key driver in any kind of market. To respond to variety in consumer preferences and tastes like healthier snacks with low calories needs to be developed. There should be more of sugar-free products in the Cadburys premium indulgence treats like its center filled chewing gum varieties. There is a high demand for low-fat, natural and organic confectionery. 2.2 Porters Five Forces Analysis Supplier Power   The Cadbury Company has got many contracted suppliers that are able to support their on-going production operations. There is an existing competition in the market, for the raw materials such as nuts or special ingredients but still it is sufficient enough to satisfy their production requirements. Cadbury has maintained a very good relationship with their supplier which is considered as a very good an advantage. Barriers to Entry   Cadbury is already very popularly and widely known, it can easily earn the trust of the countries. The only and the main hindrance that might affect the production of the Cadbury is to find a good positioning and gather the necessary requirements for the smooth entry and running of the factory and the foreign policy and laws that might affect the operation. Power of Buyer   The demands for chocolates have gone down because of the existence of health conscious. The price of the product is no longer subjected on the demand of the people but is now subjected to the increasing number of competitors in the market that offers the similar type of products at a much lower cost might be the cause of the customer loyalty alteration. Rivalries   There are many competitors in the business who are planning to take over the supremacy of the company that has been kept for years. The difference in the choice of the customers depends on their taste and preferences. And in the recent past, companies like Nestle in this market are continuously developing their new products or innovating new ideas making it harder to compete. Threats for Substitutes   There is not much of a threat which comes from other competitors, because of the well established brand name in the market created by the company. Through their huge level of equity, the brand name of Cadbury is transformed into three different classes that makes more effectiveness in the market. 3 .Macro Environment: PEST Analysis Political: The Company has a strong advantage as it is very senior in confectionery business. With this advantage the company to manage to adjust in every country around the globe. Another advantage is the seniority of the management which enables the new foreign country to also welcome the companys existence in their market because of its good competence in the market. Economic: Without any doubt Cadbury is making a huge contribution in United Kingdom as well as in the economies of the other foreign countries where it operates. The number of sweet lovers around the world is very high which ranges from all sections of the society, the company has label to its name as the best choice available in the market for sweet loving consumers around the world. The economic downturn is another contradicting factor that is affecting all confectionery companies. Social: People have sweets after every meal so the impact of this business on the society is really great. Therefore, many of the individuals can enjoy the happiness it brings inside the house. And in some other cases many people turn down the idea of eating chocolates because of many health related problems like obesity, stomach infections and dental problems i.e. cavity and gum weaknesses. When it comes to valuing of the people, Cadbury highly recognizes the rights of the workforce and has been valuing the ideas they might like to contribute for their progress. Providing hygienic and excellent work conditions for its work force has been one the top most aims of the company from the beginning of the company, it can be clearly seen in the factory in garden concept of their Birmingham plant which opened in the late 19th century. Technology   Cadbury has always been a company who recognises the traditional crafting of chocolates, but also knows the importance of technology in the line of production and in the industry. From the production line, Cadbury has incorporated into various types of machinery that make their production to be a very cost-efficient procedure. 4. Cadburys Marketing Mix Product: A product is a good, service, an idea or a place- whatever is offered for sale in exchange. The product aspect of marketing also includes the packaging, physical features, design and any other associated services. So we know that a product is a many different elements put together for the success of the product (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 37). In case of Cadbury there are a range of products from chocolate bars, cakes and biscuits, drinks, ice-cream and boxes, bags and tins of chocolates. To be more specific in the chocolate bars they provide from their classics like Dairy Milk, Bournville to the new products like Crunchie, Twirl, Wispa, Twisted, Flake, Boost, Chomp, Double Decker and one of its latest products launched in the year 2010 called the Silk. There product is mainly targeted towards the young population of the market. Source: (http://cadbury.co.uk/ourproducts/today/Pages/jsversion.aspx) Price: Price is amount the consumer must give to receive an offering. Price is used as a way to increase consumers interest in a particular product, for example to put an item on sale (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 37). Cadbury offers a range of chocolate bars and other products from the price range on 55p to  £3. During Christmas it has special range of gift pack items which are available in packs of  £18,  £21.50,  £35 and  £50. Whereas the competitors in market have lower rates but Cadburys customers are assured of its quality. Source: (http://www.sainsburys.co.uk/sol/index.jsp, http://cadbury.co.uk/home/Pages/home.aspx) Promotion: Promotional activities include what the marketers have undertaken to inform consumers of their product and to get new customers to buy these projects. There are many promotional activities which are run by Cadbury like the 2 for 1 offer and during the holidays they special gift packages which can be used for Christmas and New Year. Its been in promotion from the early 1900s when it used to use posters by famous artist. Cadbury Dairy Milk poster campaigns used the iconic glass and half image to stress its high milk content. And in 50s it showed the Bournville Story in cinema halls. And during the TV age there was huge adverts with comic characters Mel Smith and Peter Cook. The Cadbury Gorilla ad premiered, immediately becoming one of the most popular and critically acclaimed TV ads of recent years.Source: (http://cadbury.co.uk/cadburyandchocolate/ourstory/advertising/Pages/advertising.aspx) Place: There is no use having a great product if the target customer cannot easily access it. This is where the place part of the marketing mix is important. Cadbury needs to find the most cost-effective  channel of distribution  to get their main products to their target customers. The nature of the product and its target audience will influence the places at which a company wishes to sell its products. As Cadburys product is low-priced, i.e. a chocolate bar and other chocolates, it uses intensive distribution by getting their product into as many retail shops and outlets as possible Source: (http://www.skillsspace.co.uk/business_studies/14to16/marketing/place.asp). 5. The Segmentation, Targeting and Positioning Strategy Cadbury: a. Segmentation: Cadburys market place is comprised of many different segments of consumers, each with different wants and needs. It can be categorised into four segments i.e. Break Segment: The products which are consumed as snatched break and normally consumed with tea or coffee, for instance Cadburys Time out and snack range. Impulse Segment: Most of these products are just purchased on impulse, for consuming at the time on purchase only; they include Twirl, Star Bar, Crunchie and Dairy Milk. Take Home Segment: These are the products which are purchased in a purchased in a super market and stored at home for later consumption, like Cocoa powder and hot chocolate. Gift Segment: Specially packed boxes of a variety of Cadbury chocolates, for the purpose of giving as a gift on occasion like Birthday, New Year or Christmas. b. Targeting: Targeting is a step in which marketers evaluate the attractiveness of each potential segment and decide which of these groups they will invest resources against to try to turn them into customers (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 222). .Cadbury has many targeted markets around the world. The female population makes up more than Indian population in any country. This is a large customer base for the products. The main aim for targeting the female population is that it will be in a position to influence the rest of the population to purchase the product. The female population is the largest consumer of chocolate product not only in the United Kingdom market but in other markets as well. The other targeted market is that of the kids segment which also comprises of most of the sales of chocolate in any part of the world. c. Positioning: Positioning means developing marketing strategy aimed at influencing how a particular market segment perceives a good in comparison to the competition (Solomon, et al Marketing Real people, Real decisions, First European Edition Page 227). 6. Recommendations: Cadbury should increase Marketing and  promotion  globally by marketing new and different products in emerging markets. It should focus on non-chocolate development and acquisitions by developing a new line of non-chocolate candies. Development of novelty and specialty markets like Gourmet Line on Internet, by developing gourmet line that is to be distributed via internet. Aggressive new product should be development like low calories, sugar free chocolates. This has to be done by researching and developing new products with joint venture. It should concentrate more on the American markets as it has high revenue in this particular industry and Cadbury doesnt have any strong roots, it is mostly dominated by Hersheys. It should also develop new products for the kids segment, which now days is a very huge market.

Canadian Birds :: essays papers

Canadian Birds The Branta Canadensis, better known as the Canada Goose is a magnificent bird which can be found all over North America. People from all over North America look towards the sky when the Canada Geese go honking overhead in their trademark "V" formation, and because they nest all over Canada and some of the United States many people have a chance to witness the birds migration to the nesting grounds and back to the wintering grounds. The Canada Goose is respected by so many of us because of it's dignity and courage and refusal to give up. Over the years the Canada Goose has picked up many slang names, some of these are: Canadian Goose, Canadian Honker, Honker, Honker Goose, Big Honker, Old Honker, Boy Goose, Bernache (French for Barnacle Goose), Big Mexican Goose, Blackee, Blacknecked Goose, Brant, French Goose, Northern Goose, Reef Goose, Ringneck, Wavy, and White-cheeked Goose (Wormer). The Canada Goose has excellent eyesight which makes it difficult to hunt because the Goose can see the hunter well before the hunter ever sees the goose (Wormer). This eyesight is essential for flying though, a Canada Goose can see three quarters of a sphere without moving its head (Wormer). The Canada Goose also has an acute sense of hearing, it's ears are positioned on the side of it's head (Wormer). They have either no sense of smell or a very poor one, but this does not impede the goose in any way (Wormer). Although there is a large variation in size all subspecies of Canada Geese look the same physically (Wormer) The male and female Canada Goose look almost exactly the same except the female can usually be recognized because it is smaller and less aggressive (Wormer). Colors also vary but, the color pattern is generally the same for all the subspecies (Godfrey). The head and neck are dark black with a large white patch on each cheek which meet under the chin, this is the Canada Goose's most easily recognized characteristic because it is unique to the Canada Goose (Wormer). The upper parts of the body as well as the wings are greyish brown, the feathers tipped with brownish white (Godfrey). The tail is black with the upper tail coverts white and the under tail coverts are white also (Godfrey). The under body is brownish grey with paler feather tips, the sides being the darkest and the lower belly is white (Godfrey).

Eddie Carbone in A View From the Bridge by Arthur Miller Essay

Eddie Carbone in A View From the Bridge by Arthur Miller The play â€Å"A view from the bridge† is set in Red hook area of New York, the play was written by a man called Arthur Miller he wrote this particular play in 1950 at the age of 35. His parents were immigrants in the United States of America, they had lived a wealthy life this all went wrong along with the American economy. Arthur Miller worked as a warehouse man, and in order to save his fees he went to Michigan University in 1934, to study economics and history. He did a course in playwriting and this became his ambition, he graduated from Michigan University in 1938. Eddie Carbone is the main character in the play, at the start of the play he is a very popular hardworking man then towards the end of the play he becomes a very angry distressed and jealous, and eventually loses his life by getting stabbed by his own knife. Eddie is mainly responsible for his own downfall because he didn’t want Catherine (his niece) to get married to her lover, Rodolfo. Rodolfo and Marco (his brother) are staying with the Carbones as illegal immigrants. Eddie becomes angry because he believes that Rodolfo is taking Catherine away from him this leads him to betray his family by reporting them to the immigration bureau. I think that â€Å"A view from the bridge† is a tragedy because of eddies extreme downfall, he dies because of one mistake. Throughout the play Eddie is jealous of Catherine because she is not his little girl anymore she is turning into a woman. Eddie is an Italian longshore man working on the New York docks. When eddies wife’s cousins, Marco and Rodolfo seek refuge, as i... ...to prevent. I think Eddie is mainly responsible for his own downfall but Catherine could have played some part in causing it because of her getting together with Rodolfo. Eddie never liked Rodolfo from when he first met him he always thought he was weird. Rodolfo also may be responsible for eddies downfall because he never asked eddies permission to get together with her. Marco is Beatrice’s cousin and after Marco and Rodolfo have been in jail they get bailed out and Marco goes after Eddie. Eddie is alone at this stage Marco hits Eddie lunges at Marco with a knife that is meant to kill him. Beatrice tells Eddie to stop but Eddie ignores her like he does throughout the whole play. Then as the knife is in eddies hand it is grabbed by Marco turned and drove into eddies body, within two minutes Eddie carbone is dead.